Six explicit requirements from the instructor, the grading split, and a line-by-line account of how this campaign answers each one.
Everything the instructor asked for, in the order it was asked, with where to find our response.
| # | What the brief asks for | How we answer it |
|---|---|---|
| 1 | Create a social media campaign plan for a new brand; confirm category, brand name and visual by Seminar 3 | Nutri POP — nutrition lollipops, category Food, Nutritional Supplements. Category, name and visual submitted in week 3 and confirmed in class. |
| 2 | Clear objectives, competitive analysis, strategy and detailed tactics | AIDA mapped to SMART objectives with named owners; PESTLE; seven-point competitive audit; SWOT; five-platform strategy with formats, cadence and placements. |
| 3 | Use the materials and reading provided for the subject | Built on the 1–5 lecture deck (AIDA, SMART, PEST, competitor & SWOT frameworks, audience segmentation, the THINK platform test) and all three seminar records. |
| 4 | Justify your choices and discuss them together as a team | Every platform states its job and why it earns it. Ownership is split across four members and shown on the Team page. |
| 5 | Be creative — include visuals and figures | Every chart on this site is drawn in code (SVG/CSS), plus live in-feed mock-ups, a working shop demo and interactive persona cards. |
| 6 | Present together, maximum 10 minutes, slides on CooSpace 24 hours ahead | This site doubles as the deck. Final presentation 27 November; upload scheduled at least 24 hours before. |
The brief asks us to use the provided materials rather than substitute them. This is the audit trail of what we read, and what each source changed in the campaign.
Set the constraints we designed against.
Supplied every framework we used, in the form taught.
Where the campaign was actually corrected.
The deliverable definition and the pacing.