07 · Content Engine
Four pillars, endless posts
What we actually post, and how often. Tap a pillar to see the content angle.
Weekly content mix
Share of weekly output across the four pillars, and the rhythm we post at.
No platform is here because everyone is on it. Each one answers the three THINK questions, then the content engine keeps it fed and the objectives keep it honest.
Pick a platform to see the campaign in-feed and why it earns its place in the funnel.
📱 Live in-feed mock-up · scroll inside the phone
What we actually post, and how often. Tap a pillar to see the content angle.
Every stage measurable. Tap a funnel step for the KPI detail. Figures marked “X” are the group's live targets.
| Stage | SMART objective (group target) | Key KPI | Owner |
|---|---|---|---|
| Awareness | Reach X unique users in 8 weeks | Impressions · CPM · Reach | Ke Gulun |
| Interest | Xk video views · engagement rate ≥ X% | Views · CTR · ER | Hsu Iuan-shin |
| Desire | Xk saves · profile→site CTR X% | Saves · CTR · CPC | Hsu Iuan-shin |
| Action | Xk site clicks · CVR ≥ X% | Sales · ROAS · CVR | Ke Gulun |
| After | Xk UGC posts · NPS ≥ X | Followers · UGC · NPS | Fan Jiapeng |