Social Media Campaigns — a 4-credit practical course at the Department of Marketing. The campaign below is built to the brief, not to taste.
Final assessment is on 27 November. Slides must be on CooSpace at least 24 hours in advance, and the course cannot be completed without both the upload and the presentation.
Assessed as a group, in two parts: the written campaign plan and the oral delivery. All of the work on this site belongs to this component.
Consistent, thoughtful contribution across the seminars: preparing for class, sharing during group work, discussing the material.
The recommended group-presentation progress published by the instructor, against our own status. Two sessions are cancelled: 23 October is a bank holiday and 30 October falls in the autumn break.
| Week | Topic | Recommended progress | Date | Status |
|---|---|---|---|---|
| 1 | Introduction to social media campaigns, briefing | — | 11 Sep | DONE |
| 2 | The role of campaigns, goals and KPIs | — | 18 Sep | DONE |
| 3 | Understanding the audience, customer insights | Subgroups created · submit brand name, category, visual | 25 Sep | DONE |
| 4 | Brand insight | Objectives · target audience & insights | 2 Oct | DONE |
| 5 | Platform selection | Select the 5 platforms | 9 Oct | DONE |
| 6 | Mini group presentations, check-in, feedback | Edit based on developmental feedback | 16 Oct | THIS WEEK |
| 7 | Social media tactics | Scheduling, formats, placements | 6 Nov | NEXT |
| 8 | Influencers & measurement | Influencer use, measurement | 13 Nov | NEXT |
| 9 | Social media trends | Considering relevant trends | 20 Nov | NEXT |
| 10 | Group presentations — final assessment | Debrief | 27 Nov | FINAL |
| 11 | Wrap up and Q&A | Q&A | 4 Dec | NEXT |